Is money the main reason to start a business?

There are many reasons why people decide to set up their own firms. Some entrepreneurs do it for money but it is a common myth that this is the main reason for starting new ventures.  Some entrepreneurs see their own company not only as a way to earn more money.

The research conducted in the frames of the Cheer You @p project shows various motivations of starting a company. 

Both company’s owners and the ones planning a company were highly rating the advantages of self-employment. The highest responses for entrepreneurs were: “independence from superiors”, “possibility of professional self-realization” and “self-fulfillment and doing what you love”. For planning a business the biggest advantages were “ability to manage working time” and “self-realization and doing what you love” What should be noted, the financial issue “satisfying financial benefits” seems to have lower significance for both entrepreneurs and future entrepreneurs. This might be a surprising discovery but it is consistent with many other research.

When characterizing the most important differences among the respondents in Austria, Estonia, Greece, Spain and Poland in the surveyed group of entrepreneurs, it should be stressed that in the opinion of most entrepreneurs the key benefit of being self-employed is self-fulfilment and doing what one loves in life. The highest mean score for this factor was given by entrepreneurs from Estonia and Spain, while the lowest indications came from Austria. A satisfactory financial result was indicated as more important by entrepreneurs from Greece and Poland.

More findings in the full version of our report. Read it here.

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